Social media has made it easy for nonprofits to reach their goals and engage with their target audiences. As more people use digital devices, they are more likely to interact with nonprofits. There are many ways to use social media to grow a nonprofit, and here are best practices that will help you do so.
Set Rules and Expectations
Before implementing any changes, it’s important that a clear set of policies and guidelines is established. This will help prevent confusion and ensure that the organization follows proper procedures.
Your guidelines should also cover topics such as grammar and spelling. Clearly, understanding your brand voice can help you create compelling content. Your brand voice should also reflect your organization’s mission and values. For instance, some nonprofits use a more professional and formal tone, while others have a more playful one.
When creating profiles, make sure that they include your contact information, website link, and location. Your profile should also be easy to navigate and contain a short bio explaining your organization’s mission. In addition, use your company’s logo as the picture for your profile.
Create Quality Content
The best content is shareable. Your audience is eager to consume this type of content on their social media accounts. While there is no secret formula to creating shareable content, certain posts are often shared more than others. These include things such as images, videos, and infographics.
Start a Conversation
Social media platforms aim to provide a space for people to interact with each other. One way to start a conversation is by sharing articles about your industry or asking your audience for their feedback. You should also be open to going deep with your questions. These can be used to provoke discussion and create engaging content.
Interact with Followers
Interacting with your followers is also important on social media. It can help you build a stronger relationship and keep them engaged. You can also react to and interact with your followers by either liking or responding to their comments. Re-sharing content from their accounts is another way to engage with them. Sharing content from your users can inspire others to get involved and care about you.